On our free consultation and audit of the account we identified a few key problems:

• The tracking was set up incorrectly meaning inaccurate sales data reporting and there were other data points we recommended to record such as form signups and cart page views.
• The Google rep had recommended many settings that were spending money with little return.
• Many countries were grouped together meaning it was hard to attribute which countries were doing best.

Through a process of 3 main stages we have been able to optimize the account and in under 2 months, the key achievements have been:

• Generating over £80,000 in sales that we tracked from Google Ads. With this insight we instantly knew it was a great marketing channel for them. On their first course they couldn’t attribute any sales to Google Ads.
• Over 30 form signups per month, multiple phone calls and payment cart page visits. This data helps us build a picture of the user journey and access the most advanced bidding strategy called Data Attribution.
• Increased clarity, we can now see where sales came from, keywords clicked by specific form submissions and have a more holistic picture to make informed decisions.